Wear Bloom Project inspired art while supporting a cause
Collaboration celebrates personal transformation and flowers
This T-shirt collaboration benefits Bravely, a residential community for women who have survived lives of exploitation, violence and addiction. Located in St. Louis, the non-profit helps women to heal and rebuild their lives through free long-term housing, medical care, trauma therapy, education, and job readiness. At Bravely, the goal is total transformation. Women live together, recover together, and provide support and sisterhood for one another on this journey.
Through the organization’s social enterprise Wear Bravely, an online apparel company, the women learn business skills and are employed at a living wage. Wear Bravely shirts and accessories send messages of hope, love, and courage that are written by the women themselves, including “I am a work in progress,” “Love is Brave,” and “Compassion is Badass.” Upon graduation, the goal is for the women to have accumulated savings and transferable job skills which will empower them to support themselves for life.
Michele Wortman and The Bloom Project got involved in this T-shirt project when Bloom Sister Michelle Roberts, a trauma therapist and Bravely's executive director, asked Wortman to contribute floral artwork for a new line of T-shirts for Wear Bravely, entitled “Bloom Bravely.”
Roberts knew Wortman’s work, which celebrates personal transformation through floral tattoos, would be perfect for the project — both visually and contextually. “Her work is a celebration of the feminine journey,” Roberts says. “Not just beauty, but also power and perseverance. That’s the heart of the work we do at Bravely in helping women recover and go on to lead successful lives.”
These shirts are sure to appeal to all of Wortman's clients, as well as anyone who appreciates her art and unique floral aesthetic.
All proceeds go to benefit Bravely.
To see or shop the entire collection, go to Wear Bravely. Also see @bravelystl or @wearbravely.